Greetings:

Today we are going to move on to step 2 in creating sales letters because they are the initial face you present to others. If you missed step 1, you can review it in our blog -

http://conscious-products.com/creation/creative-headlines/

STEP 2:  Always Model What Works!

97% of your prospects will probably react the exact same way to your copy as any other good copy on the internet. That’s why direct marketers in general can record sale after sale after sale.

If you see a letter that appears to be pulling in a great response, this tip is a sure-fire way to clone the same response at your own web site.

When I say “model what works” I don’t mean “copy people word for word”. I mean open your eyes and pick out those parts of a letter that appear strong and rich in emotion and are good reaction getters.

There are those who state that when they wrote their first sales letters, it was new and, to some, frightening. They report, though, closing sales with those first letters. They eventually became comfortable with writing and began to write show-stoppers.

The key behind their success is that they were constantly learning by reading and researching the sites and advertisements of the “top guns.” This is a technique I have picked up as well and have found it to be highly beneficial.

One of my best marketing strategies is to NOT only look at what is being taught, but to actually MODEL what is working for those who know what they are doing!

I didn’t really put much of what I read into practice, though I took bits and pieces here and there. I was mostly interested in web sites that had copy that made ME buy or otherwise take action or feel a sharp emotion that MADE me WANT to order right now!

You can do the same. Simply study those letters and see what is working for others. What makes YOU react the way you do? What do you like most about a particular sales letter? Why do you continue to scroll down and read on and on into this person’s copy? What holds you spell bound?

Those where the questions I asked myself as I read through letter after letter of the greats, that appeared to work wonders.

I simply modeled my site copywriting style after those I already knew worked. I really didn’t try to re-invent anything (though I often twisted and tweaked something to make it work even better).

What I mostly did was check what those greats copied from greats before them and those before “them” a hundred years ago and simply applied what had been working for centuries directly to MY own copy.

I then improvised a little here and there, twisting something or the other until it seemed perfect, even better than those I was modeling. But the main point was that instead of just reading copy article after copy article and hoping to find a real secret, I took to the Net and modeled those sites that had copy after my own heart. Copy that already worked and was pulling in sales by the truck load daily. Copy that worked day in and day out.

PLEASE PAY CLOSE ATTENTION: I did not steal words or steal any phrases, all I did was apply a thought I saw that made me JUMP or made my hair stand on end, and took it to mix with my own style of writing. And voila!…

I am well on my way to becoming one of the best non-professional copywriters today. This takes me to my next point which we’ll be talking about in the next newsletter. Watch for it!

Meanwhile, Claude Atkins is considered a leading pioneer in the advertising world. He wrote a book in 1923 called “Scientific Advertising” that is still very much valued today. I have also included another version of an email formatter. This one has an interesting twist to it. You can actually make it your own.

You can download your bonuses here:

http://ifalola.com/downloads/bonus2.zip

Enjoy!

Iya Ifalola Omobola
Skype: iya.ifalola.omobola

See You On The Other Side!

Greetings:

So much to share – so little space. In my quest to assist you in creating conscious products, I am eager to encourage you to find your own voice and brand yourself with your own unique style. This will create a presence for you on the internet and people will begin to trust you and look forward to your input. It will put a refreshening frame around whatever you are presenting because it will be from your heart.

Let’s start with creating sales letters as they are often times the initial face you present to others. I am going to take you through five steps the experts use to get outstanding results. I am also going to give you a couple of tools I use to help me in this venue.

STEP 1: Your Headline Is Most Vital–Work Hard On It!

Your headline is the most important part of your web site copy. Because of this, it is imperative that you get it right as soon as possible as you want your ads to bring interested people to your web site or offer.

Personally, I’ve messed up a lot over the years writing headlines, but somehow my copy always got me through. These days since there’s so much web copy for your prospects to read, your headline must be a real show-stopper to get them to read further into your sales copy.

Without a great headline, 79% of web readers will pass through your site WITHOUT giving one glance to the rest of your copy. If your copy is outstanding but your headline is weak, you will lose sales. They will never get to the copy. Take it from one who’s been there and done that with BAD headlines!

I will not presume to teach you everything there is to know about writing headlines here, however, I will give you a few hints I’ve learned myself.

A long time successfully brilliant internet marketer and expert in excellent copy, Yanik Silver of Instant Sales Letters, says that for you to get show-stopping headlines that work, first make them sound POSITIVE. Leave negative sounding copy until the end when you have asked for the order. He says it’s best to draw people into your copy with a promise of something they can immediately gain and not something they may lose.

That’s very sound advice. Positive (strong, promising) headlines have been used successfully for years. So take a cue and model what works.

That takes us to the second most important thing you must know about writing show-stopping copy.

Ahh, but that comes next time.

Meanwhile, here are some tools for you to use. The zip file includes an adformatter software (it formats your emails so that they fit into 60 characters across or smaller) which is an exe file. Then, there is another exe file which is a headline producer. I have also included two pdf files and a Word document that gives you ideas of headlines. The files are perfectly safe although two of them can only be assessed by the Windows platform. They can be immediately downloaded by clicking here:

http://ifalola.com/downloads/headlines.zip

Please let me know if you have any questions. I will talk to you soon.

Iya Ifalola Omobola

Skype: iya.ifalola.omobola

See You On The Other Side!