Today we are going to move on to step 3 in creating sales letters because they are the initial face you present to others. If you missed step 2, you can review it in our blog -
STEP 3: Always Write From Your Heart. Let Your Writing Flow
Don’t think of what you’re writing, just WRITE it. Do this and you’ll be almost 100% guranteed to generate great copy that makes sales almost non-stop!
What do I mean by the latter statement? Take a look at this.
Someone I’ve watched on the net who usually complains about being totally inept at writing copy to sell his products sent out an email yesterday that left me amazed His email was emotional. It touched me, made me want to reach out a hand and say how much I was truly sorry for all the pain he was telling me about which he faced as a beginning marketer. I couldn’t stop read and was left wondering how someone who said he was horrible at writing copy could make me read every word of his 600 word email and not skip any parts from boredom?
How did he manage to do that? How did he keep me spell bound throughout his email? It’s simple. He wrote that email out of a necessity to write. He was hurt, he felt pain when memories of the story he retold came to him. All he did was SAY what made him feel bad. He simply retold his story the way his mind re-played it to him.
He never stopped for one minute to THINK about what he was writing. He was telling the truth. He himself was so touched by his writing that he didn’t stop to even THINK until there was absolutely NOTHING more to say!
He composed his email with emotion and in some magical way, those emotions he felt a thousand miles away when he wrote, transferred into his writing and made me feel the tears and the sorrow of his story only from READING the unadulterated words of this hurt and pain-stricken fellow.
My point is this. When you write copy, you should write it in the same manner. Let yourself come out into your copy. Don’t THINK first before you say what you feel will sell your products. No. Write to people the same way you truly, really feel about your products or services.
If you are excited (and you should be with a good product or service), do not drown that excitement by following RULES for writing great copy. No!
Stop doing that! Forget the rules! They do not exist! Only you, your product, its benefits (what it can do for people that other products can not match), the person you are writing to at that very moment is who need to think about!
Think about nothing more than putting your excitement down in the words that come to you as you sit to write your copy! Do not THINK before your write. Do not dissolve your real emotions with words that you picked from another web site or web copywriting book.
Write exactly as the words come to you and then only after your real emotions have been laid out in truth, can you follow through to the next step which I will show you soon. Watch for it!
To OUR Success.